May 17th – DAY ONE
7:30am Morning Mingle and Check In. Vendor section open in breezeway.
8:30am Conference Begins. Opening Remarks – Dane Sanders
9:00am Collaboration is the Key: How Collaboration Can Transform Your Photography Business
Speaker: Dane Sanders, Photographer and Author of “Fast Track Photographer”
The best of times, the worst of times. Never before has the photo profession seemed more full of opportunity while being simultaneously challenged. Across all genres, the old paths to success simply aren’t working anymore. Dane will share why collaboration is the key for success in this emerging market and show tangibly what that can look like for you.
In this session you will learn about:
- How you can leverage new tools to create a collaborative culture.
- How a collaborative culture will change how you do business going forward as a creative.
10:30am The ABC’s of Success: Attitude, Branding, Connecting
Speaker: Becker, Wedding Photographer and Co-Founder of the [B] School – “Photographers Helping Photographers”
[b]ecker, the Self proclaimed king of controversy with one of the most recognizable brands in the business will help you harness, direct and define the single most valuable asset in your business today… YOU! Face it, not everyone is going to like you or hire you, so how do you ensure that YOUR clients will LOVE you and refer you to their friends?
In this session you will learn about:
- Attitude. Develop a mental attitude of gratitude towards success and business and learn how to use your people skills and sparkling personality to attract new clients.
- Branding. Learn big business tricks that translate into small business success. Go from a solo entrepreneur to a legit brand with just a few tweaks to your marketing.
- Connecting. Discover why truly connecting with your clients and peers is a top priority and an easy way to ensure business success for years to come.
12-1pm Break for Lunch. Vendor section open in breezeway.
1pm You to the Power of Them: Powerhouse Tactics to Harness Social Media
Speaker: Jasmine Star, American Photo’s Top 10 Wedding Photographers in the World
Social Media is everywhere, but ever wonder how to best put it to use? In this illuminating talk, Jasmine Star will reveal key Social Media tactics that have helped build her success. If there ever was a chance to learn from the best, this is it.
In this session you will learn about:
- Clear steps on how to build a one-of-a-kind social networking marketing strategy that is uniquely tailored to you.
- How to empower your clients to become a “street team” of online advocates for your photography business.
2:30pm Compositing and Photoshop CS5
Speaker: Julieanne Kost, Photographer and Adobe Senior Digital Imaging Evangelist
Somewhere between the decisive moment and cinematography lies the world of digital compositing – where multiple images captured at different times layer together to create a whole that is greater than the sum of its parts. In this seminar, Julieanne will demonstrate how to transform concepts and ideas into images by mastering the tools used in compositing including: adjustment layers, masking, selecting, blending, smart objects and painting in Photoshop CS5.
3:50pm Closing Remarks
4:15pm-5:30pm Mix and Mingle in the Plaza (Vendor Section Opened)
May 18th – DAY TWO
7:30am Morning Mingle and Check In. Vendor section open in breezeway.
8:30am Conference Begins. Opening Remarks – Dane Sanders
9:00am Ordinary is no Longer an Excuse: Transforming Any Environment into Extraordinary
Speaker: Jerry Ghionis, American Photo’s Top 10 Wedding Photographers in the World
Jerry will share some of his latest images that are influenced by cinema, music, fashion and the world around him, that will help breathe new life in your photography and help define your own style. Renowned for turning the ordinary into the extraordinary, Jerry will share some of his latest and best examples of how to bring out the best in a poor and challenging environment. After this segment, you will never complain about an ordinary location ever again. You will walk away from this seminar on fire!
In this session you will learn about:
- How to evaluate a location with an entirely new mindset
- Key location decisions Jerry has made, and why
- How you can employ Jerry’s techniques in your shooting situations
10:30am Intent, Images and Illumination: A Creative Walkthough
Speaker: Jessica Claire , American Photo’s Top 10 Wedding Photographers in the World
- Jessica’s INTENT behind the images she makes. Who she is aiming to reach with each shoot? How does she decide what to create?
- Jessica’s IMAGE making process. What lenses she uses and why? What are essential tips to create a comfortable shooting environment for your clients?
- How Jessica ILLUMINATES her photos. How do you bring out the best in your images? How do you choose the best images to keep?
12-1pm Break for Lunch. Vendor section open in breezeway.
1pm Topic Coming Soon
Speaker: David Jay, Photographer and Founder of Showit
2:30pm Vision is Everything
Speaker: Jeremy Cowart, Celebrity Portrait Photographer
Jeremy Cowart, acclaimed for his unique style in celebrity photography, will give an inside view into commercial photography. In the process, he will discuss why fostering a creative vision is essential.
In this session you will learn about:
- Why establishing vision is vital in a saturated photography media marketplace, and how it affects the personality of an image.
- How personal inspiration is vitally important to “center” the vision and business of photography. Concrete steps to improve your vision and impact your craft.
3:50pm Closing Remarks
4:15pm-5:30pm Mix and Mingle in the Plaza. Vendor section open in breezeway.
Note: All times in PST. Schedule subject to change.